![]() Just Play’s international reach is essential to supporting the growth of Sesame Street globally with its recently opened UK office serving as the hub to EMEA operations, and strategic partnerships in Latin America. We’re honored to bring the next generation of toys to market.” “Sesame Street is a brand that connected with each of us in our childhood and continues to provide important educational, social and giggle-inducing content for families today. ![]() “It’s a privilege to become a central partner to one of the most beloved and respected franchises in the world,” said Sunny Lauridsen, SVP of Licensing and Brand Strategy, Just Play. Those deep connections drive everything we do at Sesame Workshop.” We’re also mission-aligned: we both create unique and powerful experiences for kids and families to play and learn with their favorite brands. This, coupled with its exceptional retailer and distribution network, and impressive mix of items across multiple categories, make them a natural partner. Shop Hasbro Pulse for the latest action figures and collectibles from G.I. “Just Play creates fantastic, best-inclass products that delight the whole family. Hasbro Pulse is Hasbros ultimate fan destination, where fans come first. “We’re thrilled to partner with Just Play and strengthen the Sesame Street brand globally,” said Ed Wells, EVP and Head of Global Media and Education, Sesame Workshop. These initiatives are fundamental to both organizations’ ongoing efforts to help families everywhere thrive. Just Play will contribute to Sesame Workshop’s social impact efforts by providing funding for vital initiatives that bring critical early learning and support across a broad variety of challenges to children around the world. Key preschool play patterns and categories including plush, figures, playsets, vehicles, role play/dress up, bath, and learning toys will define the new product portfolio. Starting in 2023, Just Play will take the helm and usher in a new era of dynamically engaging and educational products that will roll-out throughout the year and beyond. The company will also support Sesame Workshop’s mission to help kids grow smarter, stronger and kinder. Under this multi-year partnership, Just Play will manufacture and market an expansive array of products featuring beloved Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby. Just like your dog, Cookie Monster is always hungry.Sesame Workshop, the nonprofit educational organization behind the iconic Sesame Street, has named Just Play, a globally recognized leader in preschool toys, as its multi-territory master toy licensee for North America, Latin America, Europe, the Middle East, and Africa. Inside, they’ll discover a squeaky, beef-scented grouch who truly does want company. Oscar’s house is the only trash can dogs should tear apart. La-la-la-la, la-la-la-la, Elmo’s here! Tear off the plush exterior to reveal a vanilla-scented, rubber Elmo whose high-pitched giggles sound just like squeaks. ![]() Me want treats! Feed this rubber, vanilla-scented monster your dog’s favorite cookies and watch him wobble-he’s great at sharing. Your dog’s nest is big enough for 1… 2 friends! This cheese-scented bird’s nylon beak and rubber head make for a perfect playmate. Tickle this twisted Elmo to hear him crinkle with laughter! He’s got a tuggable t-shirt rope baked right in, no salt added. This squeaky swirl never melts, so it’s perfect for tongue-out photo ops! Pretzel Me Elmo Eh-eh-eh-eh! Big Bird Ice Creamīig Bird knows it’s better to be who you are, even if you’re an ice cream cone. Ernie Burger you’re my very best friend, it’s chew! Bert Dogīert is the best roommate a dog could have, as long as your dog doesn’t mind oatmeal. ![]() His squeaky filling, crazy crinkle, and fuzzy cookie pieces will have dogs in a total treat tizzy. If you are what you eat, Cookie Monster could never be sweeter. Tug his pull-through legs, flip, and fling to hear the crazy crinkle and squeaks that really say, “I’m happy to be me!” Cookie Monster Sandwich He may be snuggle-sized, but Big Bird’s got enough love for dogs 8 feet tall. Take a look behind the seams into these exclusive toys: Elmo Pup-PetĮlmo loves puppets, and Elmo IS a puppet! Elmo is soft, squeaky, and crinkly, which makes Elmo think your dog will like him very, very much. Grab select toys for a limited time, and add your favorites to your BarkBox or Super Chewer box in your account dashboard. And the letter of the day is… D, for dog! This September, BARK is taking a field trip to Sesame Street to play with a collection of characters even Oscar the Grouch would love.
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